Discover how Clay.com helps sales and marketing teams automate GTM strategies using AI agents, real-time intent signals, and 130+ data providers. See features, pricing, pros & cons, and top alternatives.
More Info : AI Tools
Features of Clay.com
- AI Research Agents: Automate data gathering, lead scoring, summarization, and fraud detection at scale.
- Real-Time Intent Signals: Track job changes, funding news, and product announcements to trigger outreach.
- Multi-Provider Enrichment: Access 130+ premium data sources, including contact info, firmographics, and technographics.
- Workflow Automation: Create conditional flows using AI logic—no code required.
- CRM Integration: Push enriched data into CRMs, email tools, CMS, and other platforms in real-time.
- AI-Powered Formatting Tools: Instantly clean, format, and standardize messy data records.
- Compliance & Security: Fully SOC 2 Type II, GDPR, ISO 27001, and CCPA compliant.
Pros & Cons
Pros
- Access to over 130 data providers with no vendor lock-in
- Highly customizable no-code workflows
- Real-time monitoring of buying signals and company news
- Saves hours in manual research and data entry
- Excellent integration with CRMs and marketing tools
- Great for GTM experimentation and automation
- AI agents run millions of operations monthly
Cons
- May require onboarding to understand full workflow capabilities
- Pricing not transparently listed for Enterprise plans
- Data quality depends on source—may require fallback logic
- Advanced users may seek more native integrations without API setup
Clay.com Pricing
- 14-Day Pro Trial: Free, no credit card required
- Pro Plan: Pricing available upon signup (varies by usage and data volume)
- Enterprise Plan: Custom pricing based on team size and compliance requirements
- Free : $0/month – 1.2k credits/year
- Starter : $134/month – 24k credits/year
- Explorer : $314/month – 120k credits/year
- Pro : $720/month – 600k credits/year
- Enterprise : Custom
Clay’s pricing is usage-based and consolidates access to multiple data providers, which can save costs over buying tools individually.
Top Alternatives to Clay.com
- Apollo.io – B2B sales intelligence and prospecting with contact info enrichment.
- Clearbit – Data enrichment for CRMs with strong marketing integrations.
- ZoomInfo – Enterprise-grade sales data and intent signals.
- Lusha – Contact info provider with Chrome extension and integrations.
- PhantomBuster – Automation workflows for scraping and lead generation.
Clay.com Contact Information
- Email: Not publicly listed – contact through demo form
- Demo Request: Request a demo
- Slack Community: Join via website under Resources
Conclusion
Clay.com stands out as a next-gen GTM platform that fuses AI-driven research, premium data sourcing, and flexible automation workflows. It helps sales, marketing, and operations teams cut through data noise, act on real-time signals, and scale personalized outreach.
For teams seeking a data-rich, no-code growth engine, Clay is a top-tier choice—especially for outbound, CRM enrichment, and lead scoring use cases.
Frequently Asked Questions (FAQs)
What is Clay.com used for?
Clay is used to automate sales and marketing workflows like data enrichment, lead scoring, outreach triggers, and CRM updates using AI and real-time data.
Does Clay offer a free plan?
Yes, Clay offers a 14-day free Pro trial without requiring a credit card.
Can I integrate my own data sources into Clay?
Yes, Clay allows you to use your own API keys with any provider and supports custom HTTP integrations.
Is Clay secure for enterprise use?
Absolutely. Clay is SOC 2 Type II, ISO 27001, GDPR, and CCPA compliant.
Who should use Clay?
Clay is ideal for SDRs, sales leaders, marketing ops teams, revenue ops professionals, and GTM strategists.