Guest Blogging has taken a big chunk of the crowd towards it as businesses want the right audience for their website. Some will say it’s a waste of time. The other will treat it like an Essential Marketing Strategy.
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As the answer is always in the middle: Yes, it could be a waste of time and resources, but, done right, it can be a powerful rocket of growth. Aside from brand awareness, guest blogging can be an ethical and sustainable way to improve SEO performance and build high-quality backlinks.
Now you may tinkle, what is Guest Blogging? Let’s Define.
What Is Guest Blogging?
Guest Blogging is also known as “Guest Posting”, is the act of writing content for another person’s website. Generally, guest bloggers write content for similar blogs in their industry.
To:
- Attract the traffic back to their website(also known as referral traffic)
- Build a profile as an industry expert
- Increase their credibility and awareness among people
- Boost their domain authority and
- Build strong relationships between peers in the industry
Almost always, guest posting offers a win-win situation for the both guest blogger and the website hosting guest content.
Why Is Guest Blogging Important For Your Business?
Guest blogging is an important part of a business because it allows others to see what you have to say and to learn from you. It can also help you build relationships with potential and current customers and establish yourself as an authority figure in the market.
Additionally, featuring guest posts on your blog will help you deliver new perspectives and fresh content to the audience. Where are all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts will keep your audience engaged.
Not to forget, the promotional boost you will get when your guest blogger shares their blog with their social network.
How Does Guest Posting Impact SEO?
As long as you are careful and consider creating a high-value guest post for legit sites, guest blogging can be a great tool for building your domain authority and moving up in SERPs.
So, developing an SEO-boosting guest post come down to providing helpful, relevant, and genuine content to give value to readers and educate them. As long as your content is of high quality, guest blogging is a great way to increase your site performance. Google sees it, if people are linking back to your site on their blog must be relevant and interesting.
How to Find Guest Blogging Opportunities
The first thing you need to do is to find guest posting opportunities. When looking for places, your main goal is to find sites relevant to your industry or niche.
Look for blogs that fit these criteria:
- Content on the blog should be of your industry
- The blog should have an engaged readership (content has been shared on social media and commented upon)
- The blog owner is active on social media (so that you know they will be promoting your content on their social media handles)
- The blog should be bigger than yours but not too big as it may get ignored
- Spam score should be 3% or lower
Let’s assume, you are selling a mobile cover, you have to find blogs on Mobile, Mobile accessories, or tech with an engaged audience interested in tech or mobile.
The following should help you find the right guest post opportunities.
Become a Known Face in your blog community
To increase your chance to get accepted as a guest blogger, you will have to grab the blog owner’s attention. The Best way to do this is to take one or two weeks and comment on their latest posts. Tip, Share those posts on Twitter – just be sure to include blog owner @username on Twitter. This way, when you pitch your guest post, you were not a stranger.
Prolific Guest Blogger
Know any Prolific Guest Blogger in your industry? If you read enough blogs in your industry (which you should read), you’ll know some names pop up in guest blogs.
Just a few top influential guest blogger includes Kevin Indig, Brian Harnis, Robyn Johnson, and Krik Williams.
Using Google Search, search for the name of a prolific guest blogger in your industry plus add “guest post by” This will show you the entire sites that these guest bloggers have posted upon. Those sites are good for you to post upon. A Tip, if you know any guest blogger in your industry that can introduce you to the blog owner they guest posted on.
Twitter Search
Twitter search is an undiscovered goldmine. A lot of guest posters and bloggers share their latest guest posts on Twitter. (Also, Twitter results are fresher than Google SERPs. This means you can find sites that are actively in search of guest posting.)
Firstly, Go to Twitter search and search a basic search string (keyword)”guest post”. Then, look through the result, and bingo you found a handful of sites that accepts guest posts.
Competitor Backlinks
Here, you pulled up a backlinks list of your competitor’s site; chances are your competitor has one or more backlinks from guest posting only.
If you have access to a tool like SemRush, or Aherf you can look at their backlinks and spot the guest post.
Go to the tool and paste the competitor site URL
There you can have a look at their backlinks.
Check those backlinks and see if they guest posted there. Interestingly there you find sites that accept guest posts but do not advertise openly.
(In other words, they don’t have a “write for us” page.)
Guest Posting Sites
Last, but not least, is Guest posting sites a community of guest bloggers. Search for blogs accepting guest posts. Better, post your information that you are looking for guest posts on a particular niche so blog owners can find you!
Don’t Miss : Free Guest Posting Sites
Conclusion
Guest Blogging on reputable sites is an amazing way to leverage the success of blogs that are already popular in your industry or niche. Guest Blogging is Just one of many strategies to implement in your content marketing methods.