Twitter isn’t just a platform for engaging customers through face-to-face communication, but also an opportunity to meet consumers where they interact. That is why if you want to succeed on this platform, then any means are good. You can safely invest in promotion: order advertising or buy Twitter followers.
Succeeding as a company on Twitter in 2022 is essential to stand out from the competition. But funds can vary significantly for the millions of businesses across each of the industries featured on the platform.
Study the competitive environment
Twitter is a tool that you can use to find your competitors and find out what type of content they post and what tactics they use. Collecting information about the actions of your competitors will help you form your own strategy to gain Twitter followers.
Is there something in their actions that you should do as well? What is their work with clients on the platform like? In an effort to learn more about your colleagues, you can launch your own thoughtful strategy.
Create a memorable profile
Whether you’re just starting out on the platform or introducing a new business, you’ll want to make sure your account is as specific as possible to your company. Using your own brand name as a descriptor might seem like an obvious solution, but keep in mind that there are a lot of accounts out there.
Another nuance that may not seem so significant is the regular update of your pinned tweet. A pinned post might be about an upcoming sales promotion or a new marketing campaign you’re launching. Either way, it’s the first thing your audience will interact with because it’s always at the top of your feed.
Increase content value
Increasing the value of content is close to increasing the value of other types of marketing content. You always need to keep your target audience in mind as the foundation of successful content marketing is to make your readers feel like you are speaking directly to them.
When you’re considering how to add value to your social media, ask yourself if your tweets are promoting the right concepts, entertaining, or educating your audience. If even one of these components is missing, your content is likely to fail. Also, don’t forget that Twitter is meant to bring people together and is a platform for discussion.
Tweets with multimedia files will allow you to distinguish your business from the rest. Posts with images get 150% more retweets, so start pairing content with images and videos. However, do not forget that this content also needs to be updated. No one is interested in reading the same thing: text, title and link with image preview around the clock. Try to combine your images and videos with gifs and emoji.
When you have set goals and objectives for yourself, you can easily measure the results of your activities on a social media resource. Having goals also allows you to identify when your strategy is not working and help you fix it.
To measure the results of your work, you can refer to the analytics on the platform, which is located in the menu that opens when you click on your profile in the upper right corner of the control panel. If you’re not sure how analytics can help you, check out the analytics guide.
It is important to know how many people clicked on the link posted in your post, or what percentage of people from the total number of readers interacted and communicated with you. In this way, you will more clearly understand what content is most popular among your audience and what leads to more potential customers.