The Psychology behind why people like Facebook Pages

Facebook is a perfect software built for entertainment and knowledge purpose. It keeps you connected to people, helps to share knowledge among people, and some other personal stuff. It has many advantages as we can learn about the social and personal details of our close ones and others. When people like any page on Facebook, they support your page, want to see more content from it and connect with it on online platforms.

Liking a page indicates that the people enjoy watching the content, and they also might follow the page so that they get to see all your updates in their feed. It is the easiest way to show your agreement with the posts. Here are a few points behind the psychology of why people like Facebook pages:

Liking is a form of human acknowledgement

It is a statement expressing your feelings for appreciating some work or anything done by someone. Like, when a person likes your posts or your page on Facebook, that is known as an act of human or virtual acknowledgement. When you like something on Facebook, you are trying to build up a connection with the person in a way.

Liking is a form of trying to earn social capital

We are trying to earn social capital when we like anything on Facebook. Social capital is a network of social connections between people and their shared values that encourage people mutually and is valuable for social cooperation. So, whenever we like anything on Facebook, it means that we are supporting the page and helping them to grow their social connections to earn suitable social capital. Liking enables you to make social capital through online interactions, which can benefit people running their businesses on social media.

If you organize a giveaway or campaign for your page, the more likes you get, the more you will benefit accordingly, as you will get something in return from the brand or company that sponsors the event or the posts. Liking works as a penny of social media currency, so you should feel free to spend without expecting anything from the opposite party.

To Like is To Assert who we are

When you like anything on Facebook, it shows how you are. Liking posts on Facebook is just a positive reaction towards it and how you feel about it. If you like anything online, you support that page or post publicly and agree with whatever that post says. It is a message for people that this is how you are and feel. For example, if you like any sad or lonely posts from a page, other posts related to that will keep coming to your explore page. It makes them show ads related to whatever you like or watch on your feeds.

Liking records is your page's algorithm and shows everything related to it. Who you are as a person depends on what you like on social media, so always use social media for a good cause and never misuse it. For example, there are a lot of posts and pages to support the LGBTQ community; people like their posts and pages to assert that they are in full support of that page and the LGBTQ community. When other people see that they are following and liking this page, it describes their character and what they stand for. Undoubtedly, the judgement also comes from their activity on social media apps, especially Facebook, so you should always be respectful and considerate while using Facebook.

Liking is an effort to gain psychological feedback

One of the important points is that liking a post or a page is a psychological fact for people, as whenever you like other people's posts, you also expect the same from them. The more likes you get, the happier and more loved you will feel. Everyone loves to get likes on social media. Suppose you ever get fewer likes or feel like you are being ignored on social media by your followers; you can reach out to FBPostLikes. They help in increasing Facebook likes quickly and easily. In that case, that may affect your mental health as you will like that since everyone likes to feel appreciated, recognized, and acknowledged by their audience. These days the number of likes is more important than the quality of likes, as everyone wants to feel loved.

Liking Is Often a Substitute for Deeper Levels of Interaction

Since it is very hard to build up a conversation with a person, you can go for liking their posts so that the person gets to know about your existence. Like all the interaction build-ups, a like is the easiest since you just need to click a normal button. It is the most risk-free form of social interaction. It builds up a connection without any commitments. It's very hard to take time for everyone, so liking a post or page is an easier way to build up a conversation. Liking a Facebook page will make it easier to find anything you want to since it will keep showing that on your Explore page or your feed, and then you won't have to go to anyone and ask about those certain things.

Brand Loyalty

If you run an online or offline business, you must have a Facebook page for your brand or product, which may attract people because they want to know more about your brand or products. People loyal to your brand and those who like your product will like your page to support you and your business. Figure out what your audience will love to watch on your page. For example, note down these points for further use:

  • Tell people about whatever happens behind the scenes.
  • Provide them with recipes for your products.
  • Posts videos about explaining your products.
  • Tell them where they can easily sell your products and offer discounts to people who follow your page.
  • Hold Facebook giveaways and competitions for your products.

Liking helps you trap the Algorithm

Facebook algorithm is a pattern that ranks content across the platform. The algorithm decides what everyone sees and in what order they see it when they open Facebook. They call it 'personalized ranking'; as the name suggests, the algorithm arranges all the content for you to see the things you might be interested in.

When people like their post on their page, they do it to trap the algorithm so that their feed gets filled with the content of the same page, the content of a similar page, or the same genre. This way, they won't have to keep returning to the same page to get that content. Rather Facebook will show them all the new content of the same kind in their feed. So, they like your post to suggest to Facebook to show them posts or content of a similar type. For example, if you see a motivational post and think it is nice, once you like it, Facebook will

show you more posts on the same page or similar to see how you react within the next 24 hours. This is how liking a post or a page will affect your feed algorithm, as Facebook personalizes your feed to show you what you might be interested in.

Habit of liking

After spending a lot of time on Facebook, people get habituated to liking it, and it grows on you after a while. When scrolling out of laziness, people tend to get habituated to liking posts and pages, not for any reason, but out of boredom, looking for a time pass.

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