Feed For Google Shopping : We all do online shopping. It’s easy, convenient and fast. You must be doing online shopping too, right? The problem arises when you want to shop between different types of brands and models and you have to visit different e-commerce sites again and again.
Here comes online shopping portals or marketplaces like Amazon, Alibaba, Flipkart and of course Google Shopping with Feed For Google Shopping.
Although Google Shopping isn’t exactly an online market place, it still gives you the same convenience of browsing multiple products based on their search query.
It is also very useful for retailers because when a buyer clicks on a product link, they will be directed to the website of the retailer where they can make a purchase.
If you’re not using Google Shopping to promote your products, you’re really losing out on a lot of your business. To help you better understand Google Shopping and get started with this blog “Feed For Google Shopping”.
What is Google Shopping? – Feed For Google Shopping
Google Shopping is a comparison shopping engine (CSE), a service that allows retailers to present their products in an attractive way to searchers.
That is, when someone searches for a product you sell, Google displays related Shopping ads for your products and your competitors’ products.
When the user clicks on your ad, Google redirects them directly to the product page.
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Example of Google Shopping ads with Feed For Google Shopping
The image above shows the product ad for the search query “iphone” on the right side of the page.
Google Shopping results appear as a carousel. Each shopping ad includes an image, product title, price, retailer name, and sometimes some retailer-specific information such as shipping costs or reviews.
How does Google Shopping work?
Google Shopping ads work very differently than regular Google search ads.
Its process is as follows for Feed For Google Shopping:
- In the first step, Google’s algorithm processes the product feed which is a special file containing the product data of your store like title, picture, price, description etc.
- Google also uses this data to match your products to relevant searches and create actual ads.
- Here people see relevant Shopping ads from their search query which displays product title, image price and related information.
- In this stage, people click on your ad if they like your product and are directed to your website.
And for this Google charges clicks.
What are the benefits of Google Shopping?
1. Google Shopping brings in more qualified clicks
Google Shopping usually brings more qualified clicks. In this Feed For Google Shopping, you pay only when someone clicks on a Google Shopping ad, which is exactly the same as a regular text ad from Google Search. Text ads can be tricky because you have to make the ad attractive in just a few words and you also have to try to bring only eligible clicks to your website. Paying for irrelevant clicks turns any Google Ads campaign into a waste of money.
If you are running an e-commerce store and want to make sure that you are only paying for clicks then Google Shopping is the best way to go. That’s because when people search for the products you’re dealing with, they’ll immediately see products with a title, image price, and other information like shipping, offers, and more. Along with this, it will also be seen next to other similar products.
Someone clicks on your shopping ad only when there is something of interest in it and it displays all the relevant details up front along with other options. It’s not like a text ad because searchers here get specific details before you pay the customer to click for Feed For Google Shopping.
2. Better User Experience Resulting in Higher Conversion Rates
The user experience of Google Shopping is also much more streamlined than regular search ads. When someone clicks on your Shopping ad, they are taken directly to the appropriate product page. They don’t have to click through to your website to find what they’re looking for.
Instead, the process has been made extremely easy for them. This is a great feature of Google Shopping as it helps in optimizing the conversion process. Being redirected directly to a product page means fewer clicks to the point of sale, which means your customer is less likely to be annoyed with your site and leave! This results in lower cost per conversion and better return on investment (ROI) overall.
3. Focused on customers with intent to purchase
Google Shopping is very beneficial for business owners because it is focused on customers who intend to purchase. These are designed to be visible to the user only when their search query indicates a purchase intent.
Instead of paying for the massive number of clicks that happen through a search query, you’re paying for people who have already made up their mind to buy. This is what makes Google Shopping ads a little more specific than search ads.
By showing the right ad at the right time and redirecting to the right place, you are assured of getting a better ROI.
4. Product Consistent Goals
Google Shopping campaigns group products together instead of campaigns that group keywords together.
The best part about Google Shopping campaigns is that it groups products together based on sales goals and optimizes from there. Here you are in control of what you are paying to drive traffic to your products. As a result, you can profit from those products and traffic. It promises to give you better ROAS and a clearer view of your customer’s behavior.
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How to add products to Google Shopping?
You must have an online store that is submitted to Google Search Console.
Now register a Google Merchant Center Account with the same email ID as in your Google Search Console.
Complete the Business Profile and submit your website address which will be automatically verified when submitted to Google Search Console.
Now you have to create a product feed that links to your online store, there are several methods depending on the platform you are using for your online store such as Shopify, WordPress, or Vanijya.
Once free listing is enabled by Google then your products will start showing on Google Shopping.
Google Shopping Ads can be run smoothly but only with enhanced listing.
Let us understand the process in detail for Feed For Google Shopping.
Key things you need to know about Google Shopping
Online store submitted to Google Search Console.
Register a Free Google Merchant Center Account with the same email ID as the Gmail ID used to register Google Search Console.
Register on Google Shopping
Let’s say you have an online store like:
- Woocommerce Store (built on WordPress Feed For Google Shopping)
- Shopify Store
- Customized Online Store
- Vanijya Free Store
You can create a new Gmail ID or use an existing Gmail ID to register your store.
Link to register Google Merchant Center https://merchants.google.com/
Login with the above Gmail ID and follow the process as instructed.
How to submit a Product Feed?
We will see how to submit a feed to any online store usually in Customized Store
which is one of the following for Feed For Google Shopping:
- Woocommerce Store (store using WordPress)
- Shopify Store
- Vanjiya Free Store
In the above store for Feed For Google Shopping, it is easy to submit a feed, which we will discuss in detail in upcoming blogs
- Google Sheets – This can be done by using existing Google sheets or by creating a new Google Sheet from the opened format.
- Scheduled fetch – Here you will create an XML or TXT file on some web server which can be uploaded using ftp, http, https or sftp where you can schedule the updated file.
- Upload – Most commonly used method where you can create excel sheet as per format given by google and then save it as TXT (Tab delimited) then upload it.
- Content API – It can be used only once to connect content API which will fetch data from source or database only with customized stores as it is automatically enabled in other store options.
Product Feeds submission structure
Compulsory Fields (for free listings for Feed For Google Shopping):
- id — Unique ID for your product up to 50 size
- title — Product name up to 150 size
- description — about the product max 5000 size
- link — link to the product on the store
- price — MRP of the product
- availability — in stock, out of stock, preorder (only from these options)
- image link — a link to a product image on the store
Another field that needs to be added is:
- sale_price — This price is less than the MRP indicating the discount offered
- Additional_image_link — This can be used when you want to add more images that are comma-separated, maximum 2000 size
Information for Enhanced Listing
- Size (Applies to Apparel & Accessories)
- Color (Applies to Apparel & Accessories)
- MPN (if it is not a brand then a unique code) or GTIN (provided by the brand manufacturer)
- Gender (Applies to Apparel & Accessories)
- Age Group (Applies to Apparel & Accessories)
Item Based Shipping or Generalized Shipping which is required to be mentioned in the Shipping Policy on the online store.
Complete the Google Merchant Center profile with business details & Feed For Google Shopping.
Popular Online Store Creation Platforms that can be linked to Google Merchant Center using Content API feeds
By using these platforms you do not need to create a feed manually as shown in the feed creation methods.
In Shopify, the Content API is used and you need to connect to Google through the Shopify panel.
Here you don’t need to create feed manually as shown in feed creation methods.
Woocommerce Store (WordPress – Feed For Google Shopping)
In WordPress, a plugin “Product Feed Pro” is used to set up data transfer in Google Merchant Center.
Here you will create a project in XML format and select your frequency as per your product update.
Then link the product field once and get an XML file link.
Now you will use the “Scheduled Fetch” option and save the XML file link, it will automatically update the information of the products as per the updated frequency.
Vanijya Store (Platform to create FREE online store)
Again in Vanijya the Content API is used in a very simple way and the best part is that you can do the following:
- You can create a free online store using this app.
- You can buy a domain name and link the store.
- You can create Google Merchant Center and through a simple authorization for a Gmail account linked to
- Google Merchant Center, your products are submitted to Google Merchant Center.
- You can also run Shopping ads for free using this platform.
- It provides all the features that help you to get your online store and products approved on Google Merchant Center.
conclusion – Feed For Google Shopping
Google Shopping is the best way for online stores to market their products online. It is almost like a digital mall – customers can enter, search for what they want and see many different brands and product types on one screen. For this reason, many people prefer marketplaces to shop for products on a standalone e-commerce site.
If your physical products are not showing up in Google Shopping results, you should add this tool to your marketing strategy. Not only will this increase traffic to your website, but it will also bring you leads and sales that you might not have received otherwise.
Feed For Google Shopping, What is Google Shopping? And by learning what are its benefits over an online store, you can start advertising on the platform. So if you haven’t started with Google Shopping yet, then this is the right time to implement Google Shopping to grow your online sales manifold.