Advertising is not a new concept, but the way it’s done online has changed a lot in recent years. One big change is that advertisers have more control over who sees their ads and how they appear.
While this control can make advertising more profitable, advertisers and brands must work harder to ensure a good return on their advertising investment.
However, the good news is that marketers nowadays can access various tools to help them. These tools not only help them work more efficiently but also allow them to track how well their advertising campaigns are doing.
Even for pay-per-click (PPC) advertising, there are PPC management tools available to make the job easier. However, it’s important to note that not all of these tools are the same. Some are more effective and user-friendly than others, while some can be quite complex.
So, when it comes to managing PPC advertising, it’s important to choose the right tools that suit your needs and are easy to use. But before we dive into the list of pay per click management software, let’s understand what PPC management is.
What is PPC Management?
Pay-per-click marketing, or PPC management, is a valuable way to make sure your business is visible to people searching for your products or services. It’s like a tap that can bring in traffic, leads, and sales when needed, especially when your organic search efforts are still growing.
A well-executed PPC campaign is like a pathway for website traffic, leads, and sales that you can control whenever needed. However, managing PPC isn’t simple. You must choose the right keywords, create compelling ads, design effective landing pages, and continuously measure and improve your performance.
If you get any of these elements wrong, it can waste both time and money. Research has shown that the average AdWords account can waste 76% of its budget on the wrong keywords.
That’s where PPC management tools come into play. These tools can remove the guesswork and help you achieve profitable results more quickly.
However, not all pay-per-click management software are the same. Some are best for researching your competitors, others for managing your bids, and some for testing your landing pages. The choice of tools depends on your specific business needs and budget.
Therefore, to help you make the right choice for your business, we’ve compiled a list of some of the best free PPC management tools. These tools can assist you in various aspects of your PPC campaigns and make the process smoother and more effective.
Top Free PPC Management Tools
When it comes to managing PPC advertising, it’s necessary to have the right tools to help you with keyword and topic research, campaign management, and performance analysis. These tools are essential to make your online advertising efforts effective without exceeding the budget.
Keyword Research Tools
To create a successful PPC strategy, you need to know what keywords your target audience uses in their online searches. So, here is some free pay per click management software to help you with the research:
Ahref’s Keyword Generator
This tool provides up to 150 keyword suggestions related to your search term. You can optimize keywords for various platforms like Google, Bing, YouTube, or Amazon and even narrow down to specific countries. It also shows you the difficulty of ranking for a term and its search volume.
While it doesn’t offer advanced features, it quickly generates keyword ideas based on your input using Google’s autocomplete suggestions. You can also clear your search with positive and negative filters, export the list, and do further research as needed.
Answer the Public
This tool not only helps with keyword research but also generates topics. It also provides a list of questions, prepositions, and comparisons related to your chosen keyword, which can guide your PPC content creation.
This tool compares trending keywords across various platforms, which makes it easy to identify which queries are performing well across different channels.
Analysis & PPC Management Tools
After conducting keyword research, you need tools to create, manage, and analyze your PPC campaigns. So, here are some user-friendly and effective options:
Google Ads Editor
If you’re running PPC campaigns on Google Ads, this free platform simplifies campaign creation and editing. It also offers bulk editing features and offline capabilities, which help you track conversions and check your overall PPC performance.
Microsoft Advertising Editor
Modifying your PPC efforts with Bing Ads? This tool provides similar bulk creation and editing capabilities as Google Ads Editor. Besides, it also allows you to import your Google Ads campaigns.
Google Ad Performance Grader
This tool by Wordstream generates a complete report on your Google Ads performance, which helps you understand where your budget is being spent and how to improve your strategy. Likewise, it provides a score that measures your performance against similar advertisers.
Google’s Ad Preview Tool
This tool allows you to visualize how your ad will appear when it’s live. It helps you ensure your ad looks appealing and contains all the necessary information. However, it doesn’t provide direct analytic data.
These PPC management tools, both free and paid, are valuable because they offer user-friendly interfaces and precise information. Hence making it easy to understand your PPC campaign’s performance without searching too much. Besides, merging these pay per click management software into your PPC strategy can help you make a better advertising plan and improve your results.
When you’re investing money, time, and effort into a PPC strategy, you want to make the most of every dollar you spend. Fortunately, these free PPC management tools help you implement a better strategy without adding to your expenses.
Additionally, these tools assist you in improving your PPC campaigns by optimizing your spending and increasing your conversions. Besides, you can try them out, find the ones that work best for you, and use them to create a more tailored PPC strategy that fits your specific needs, all without any additional financial burden.
However, if all these efforts overwhelm you, then you can always take help from a professional who is an expert in this industry.